It's not everyday that a client not only loves a pitch campaign, but also decides to move forward with that work as it's new brand campaign. But that's what happened when we won the new Village Inn business. We created a campaign that not only spoke about the Village Inn brand, but also used the brand to speak to consumers. I'm Inn. You're Inn. We're Inn. Come Inn.
First order of business after winning the Village Inn business? New food photography. We knew from research that people liked the food at Village Inn, but that the images they were seeing in print, on menu and online wasn't doing the food justice. So I was in charge of concepting a new photography style and art directing multiple shoots, all leading to more authentic, welcoming and appetizing photography.