The Brown Palace is Denver's most legendary hotel. And Wynkoop, it's most iconic brewery. The two collaborated to create a one of a kind Saison using honey from bees that live on the rooftop of The Brown Palace. I designed a logo that captured the essence of the bees and honey, as well as gave a nod to The Brown Palace's iconic logo and branding. The logo was then put on tshirts, tap handles, coasters, glasses and eventually a poster. The work was featured as a Communication Arts exhibit piece in 2012.
To pay homage to the great state it has called home for over a century, The Brown Palace continued it's tradition of crafting custom beers and created Palace Pale Ale. Partnering with brewmasters from Parker, CO brewery, Hall Brewing Co, they created the light-bodied ale with locally-grown malts and hops, as well as water from The Brown Palace’s artesian well. I started with a logo inspired the handmade quality of the beer itself, then brought a distressed design and locals-only attitude through everything from beer taps, to a can label to advertising posters.
I've included other designs of this logo that didn't get picked, but that I still have feelings for.