After bringing the Colorado Tourism account back in-state, we knew we had to do something special. But lots of places can shoot beautiful videos and take pretty pictures. We needed to rise above the clutter of traditional tourism advertising and stand for something. We didn't just show tourist attractions and well-known destinations. We set out to capture what it really feels like to visit Colorado. It's not just about the things you do. But the realization that this is what life is all about. We invited people to come to Colorado and in turn, to Come to Life.
When winter comes to Colorado, it's more than just a season. It's an escape and an adventure. We wanted people to start this experience at home. By downloading Winter in Colorado wallpapers, tracking live snow reports, receiving text alerts when it was snowing in Colorado and ultimately, to get their free guide. We did this all in one rich media banner that immersed users in a Colorado winter.