Bacardi Mixers has been creating content in the form of cocktail recipes, food recipes and DIYs for many years. Because of that, much of it has become out-dated. I was in charge of creating new content for 2016 that included creating new DIYs, updating the photography style, running multiple photoshoots and organizing themed collections to help Bacardi Mixers gain the traction it needed during it's prime summer months.

With a limited budget and lofty goals, we hired a local wedding photography to help capture an authentic look & feel and create a library of beautiful photography. We invited friends, family and paid talent to participate in faux, themed parties to create collections that are featured on Bacardi Mixers website as well as across all of the brand's social media platforms.

 

New Collection Photography                                                                               Old Collection Photography